December 3, 2010
Psyop drops another awesome spot.
Posted by Matt Lambert
Psyop’s latest for LG brings a living room to life with a whimsy few others can rival.
It has become too easy to blindly praise the powerhouse that is Psyop. Their talent and resources consistently put them out in front of the competition and they have continued to set the bar for the better part of five years.
Let’s stop for a moment and dissect what it is that really makes them great. For me, it’s that extra percent from concept to delivery. It’s that hyper-attention to movement and timing, details in design and an overall way of noticing moments of beauty in the mundane that push this spot – like many others – into the realm of greatness. Immerse and enjoy.