I'm John Gilbert

I am a creative that has focused on digital for the last 15 years. I started when Macromedia was new and Visual Basic 4 was hot. I taught myself the ropes, studied Computer Science in college (dropped out) and ended up getting a degree in design. Luckily, the internet came along, and my passion for the web was born. I have been combineing my interests in design and technology since day one of my career and I don't intend to do anything different in the future.

15 years

I've spent the last 15 years working with this small bunch. There is a lot more but you get the idea... AAA, Agilent, AT&T,Audi, Best Buy, Chilis, Chipotle, Chiquita, Duracell, E*Trade, Epson, Finish Line, Gatorade, Grey Advertising, GSDM Advertising, Hallmark, Hewlett Packard, Jamba Juice, Jack Links Beef Jerky, Jim Beam, McDonalds, Motorola, Molson Coors, Naked Juice, Nickelodeon, Noodles and Company, Pentax, Publicis & Hal Riney, Quiznos, Qwest, Red Robin, Sports Illustrated, US Cellular, Vail Resorts, Vox Vodka, and Walmart

Some Awards: 2008 Effie, Webbiea, 8 FWA’s, 3 Adobe Site of the Day, Awwwards’s, Denver 50, W3 Best of show, Create Magazine - Creative of the year Awards, IAC Gold and Best of Show, Horizon Interactive Awards and more...

creativity

technology

crazy ideas

November 23, 2010

AVC: Mobile First Web Second – Great post by Fred Wilson

//category :: Misc.

I wrote a post called Mobile First Web Second a few months ago. In it made this point:

The thing I like about these kinds of apps is they are with you all the time and can be used in moments of downtime. As such they lead to higher levels of engagement. But because they are also web apps and connected to a web scale network, they can offer a lot of value that mobile only apps cannot.

Since writing that post, I keep coming back to this theme again and again. I think it is a critical element for success in today’s web startup environment.

We had a dinner party the other night at our home. A friend asked me what the inspiration for the most recent AVC redesign was. I told her that I wanted AVC to feel like a mobile web site. I told her that I love how web pages look on the iPad and I wanted AVC to look great on an iPad.

I was meeting with the team from one of our portfolio companies a few weeks ago and we were talking about a redesign of their new web service. I had told them I thought the initial design was too busy and too complicated to work well in the market. They showed me the iPhone app they were planning to release soon. I said “just do that on the web.” And happily they told me they were thinking the same thing.

Using the mobile web as a constraint to think about web design is growing in popularity. I see it in my own efforts and the efforts of our portfolio companies. When users spend more time accessing your service over a mobile device, they are going to get used to that UI/UX. When you ask them to navigate a substantially busier and more complex UI/UX when they log onto the web, you are likely to keep them on the mobile app and off the web app.

I’m starting to think a unifying vision for all apps should start with the mobile app, not the web app. And so it may also be mobile first web second in designing web apps these days.

I couldn’t agree more with this idea. All too often the site becomes overly complex. I know I am guilty of this issue. It’s a good time to start thinking different.

//category :: Misc.



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