August 8, 2015
It’s Nice That | Lexus hoverboard actually launches, for real
//category :: Misc.
This is amazing…
First there was the teaser campaign we weren’t sure was real. Then there were the men, knee deep into a mid/quarter-life crisis, dreaming of recreating _Back to the Future_. Now it’s finally here: Lexus has launched its hoverboard, Slide. Lexus worked with “CHI&Partners”:http://www.chiandpartners.com/ to create the board, which is more than a year in the making, and uses what Lexus describes as “magnetic levitation” – a combination of liquid-nitrogen-cooled super-conductors and permanent magnets – to make it float. A new promo video for the product was launched last night showing skateboarder Ross McGouran teaching himself to float. Shot by director “Henry-Alex Rubin”:http://www.imdb.com/name/nm0748066/, we see Ross tackling the Smuggler custom-built hoverpark.
Source: It’s Nice That | Lexus hoverboard actually launches, for real
//category :: Misc.